November 26, 2019
Background music can influence us to eat faster, eat slower, purchase more items, or purchase higher end items. Learn about some of the characteristics of music that are considered in selecting music for marketing purposes – and utilize your knowledge at your next dinner party!
Joining us today from the LA area is Jody McKinley, Executive Vice President of Global Revenue & Music at Songtradr. Songtradr is the largest music licensing platform in the world, with music used by Netflix, Disney, Fox, Ford and more. Songtradr’s global marketplace for music licensing connects music artists to film, TV, brands and other media. The Songtradr platform also empowers music makers with tools and services to manage and monetize their music, including distribution to all major streaming platforms including Spotify, Amazon and Apple Music. Songtradr is headquartered in Santa Monica, CA with offices in NYC, London, Paris and Singapore. Songtradr has been featured in publications including Forbes, Los Angeles Times and MarketWatch. Jody is the head of revenue and music teams for Songtradr. In addition to his extensive background in the music & media world, he has served as an advisor for a number of music tech startups and is an active volunteer and civic leader.
Jody offers a PSA to build awareness around the topic of music licensing. Less than 10% of small businesses in the US pay for music appropriately. Music used in a commercial environment requires music licensing, which is a lifeline providing income for artists (many of whom are blue collar working musicians) who are writing songs and deserve a viable income to support their craft.
- Best place to connect with me is on Twitter @jodymckinley
- Facebook: @songtradr
- Instagram: @songtradr
- LinkedIn: com/company/songtradr-inc
- Twitter: @songtradr
- Email: firstname.lastname@example.org
Jody tells about the story of a moment when Andra Day and her hit, Rise Up, moved an audience (including Jody) to tears.