Category: Business
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Ep.78: How and when are songs selected for TV & film scenes? with Jody Friedman
Music clearly impacts us is through its role in TV and movies. The absence of music in trailers or the shows themselves would fundamentally change our viewing experience. But who matches the appropriate song to a scene in a TV show or film for full effect? Music supervisor Jody Friedman explains the music selection process,…
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Ep. 75: How Pfizer, Sony, and Unilever use music to develop their executives’ business & leadership skills; with Maestro Roger Nierenberg
Executives develop organizational and leadership skills through unscripted, interactive and unconventional orchestral performances. This innovative program has been utilized in over 20 countries and at hundreds of corporations and organizations, including Lockheed Martin, Harvard Business School, Pfizer, Unilever, Sony, and Google. As of 2020, the experience is also available virtually.
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Ep. 56: How do artists and songwriters get paid when I stream their song or hear it played in a store? With Songtrust’s Anna Bond
Royalties refer to the income artists earn when people or businesses use their music, including streams, radio play, album sales, musical toys(!), and more. We discuss the two most common royalties, performance and mechanical, and how these are distributed to artists, song writers, band members, and other rights holders. Bonus: Learn who gets unclaimed royalties!
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Ep. 46: How do songs end up on Spotify playlists, anyway? With Streaming Promotions’ Michael Sloane
Who gets to control the exposure of various songs and artists on playlists? Can playtime and list inclusion be influenced, monetarily or otherwise? How does the industry’s general practice compare to legal guidelines and Spotify’s terms of use? Industry insider Michael Sloane answers questions about the process and introduces us to the world of playlist…
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Ep. 37: Businesses turn to jazz to develop teamwork, leadership, and innovation; with Jazz Impact’s Dr. Michael Gold
Jazz music has been used by General Mills, Target, IBM, The Mayo Clinic, and The United Nations to develop 21st century skills such as agile thinking, imagination, empathy, and risk-taking. How can the jazz genre inform a business model that has long prized stability and continuity?
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Ep. 18: Is Background Music Influencing My Purchasing (or my Thanksgiving Guests)?! with Songtradr’s Jody McKinley
Background music can influence us to eat faster, eat slower, purchase more items, or purchase higher end items. Learn about some of the characteristics of music that are considered in selecting music for marketing purposes – and utilize your knowledge at your next dinner party!