Category: Business
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Ep. 163: Tapping into Willy Wonka’s Wonderland for Musicians; with Schmitt Music
Take an enchanting journey through the world of local music stores, with a trip behind-the-scenes of 5th generation family-owned Schmitt Music. Unveil the treasure trove of musical opportunities awaiting you at your local music store. From access to unique instruments and print music galore, to free concerts and instrument petting zoos, you’ll learn how these…
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Ep. 155: “Career Choices in Music beyond the Pandemic,” with author Julie Jaffee Nagel, PhD
How have music careers and options changed as a result of COVID-19, and how should we change how we educate musicians moving forward? How can musicians think outside the “music box” to expand options for rewarding and creative work? Why is our career choice as musicians especially linked to our personal identity? Why do we…
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Ep. 149: Corporate team-building & wellness through music; with Rock and Roll Team Building Founder Ciaran Gribbin
Imagine your next corporate event being so engaging, fun, memorable, and bonding that your audience can’t stop talking about it! Rock star Ciaran Gribbin draws on the innate connectivity and power of music to “entwine your event theme, audience and a bunch of real rockstars into a melting pot of interactivity, laughter, creativity and positive…
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Ep. 142: What exactly is… ASCAP and what does it offer music creators and consumers? with Alex Shapiro
What does ASCAP stand for, what does it do, and what does Board of Directors member Alex Shapiro wish more laypeople and musicians knew about it? We discuss what sets ASCAP apart from other performing rights organizations, and benefits including a Wellness Program, music production bootcamp, and improving your confidence as a music creator.
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Ep. 132: The secret life of… the recording studio engineer; with John Long
What exactly IS a recording studio engineer, and what do they do? We discuss the “golden era” of sound engineering (1955-1975), the dual roles engineers played during this time, how the role has changed in recent decades, and why today’s engineers have a renewed interest in the processes of that era.
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Ep. 121: What is sonic branding, and why does it matter? With Jeanna Isham
Music is a powerful tool for creating an emotional connection between consumers and a product or service. In an audio age of ever-decreasing attention spans and fierce competition, a sonic logo can give a marketing strategy the winning edge – and it’s not just for the big brands.