Category: Business
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Ep. 142: What exactly is… ASCAP and what does it offer music creators and consumers? with Alex Shapiro
What does ASCAP stand for, what does it do, and what does Board of Directors member Alex Shapiro wish more laypeople and musicians knew about it? We discuss what sets ASCAP apart from other performing rights organizations, and benefits including a Wellness Program, music production bootcamp, and improving your confidence as a music creator.
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Ep. 132: The secret life of… the recording studio engineer; with John Long
What exactly IS a recording studio engineer, and what do they do? We discuss the “golden era” of sound engineering (1955-1975), the dual roles engineers played during this time, how the role has changed in recent decades, and why today’s engineers have a renewed interest in the processes of that era.
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Ep. 121: What is sonic branding, and why does it matter? With Jeanna Isham
Music is a powerful tool for creating an emotional connection between consumers and a product or service. In an audio age of ever-decreasing attention spans and fierce competition, a sonic logo can give a marketing strategy the winning edge – and it’s not just for the big brands.
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Ep. 107: How is music changing my purchasing habits without my awareness?! With author Pavle Marinkovic
Emotions sell, and music is the sound of emotions. How and why does background music have an especially strong influence on what we buy and how much we’re willing to pay? And why is audio branding a growing, research-backed business trend?
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Ep. 105: What are the top three skills desired by corporate recruiters, and why are they found in musicians? When should musicians consider a day job in the business world? With Christopher Caliendo
Based on market trends, your best new hire is highly likely to be a musician. We discuss the core creative and soft skills musicians bring to the marketplace; when and why musicians should consider a pivot to business; and how to find a job that will help you actualize a sustainable lifestyle, work-life balance, AND your artistic goals.
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Ep. 97: What are NFTs and what do they mean for the world of music, musicians, and fans? with Ari Herstand
Non-fungible tokens (NFTs) are virtual original art, just as bitcoin is virtual currency. Musicians have made millions in recent NFT sales, and unlike most revenue streams, an artist’s NFT sales potential is not necessarily tied to the size of their fan base. What exactly are these collectibles-of-the-future, and why should they matter to musicians and their fans?