business

Ep. 107: How is music changing my purchasing habits without my awareness?! With author Pavle Marinkovic

Emotions sell, and music is the sound of emotions. How and why does background music have an especially strong influence on what we buy and how much we’re willing to pay? And why is audio branding a growing, research-backed business trend?

Ep. 105: What are the top three skills desired by corporate recruiters, and why are they found in musicians? When should musicians consider a day job in the business world? With Christopher Caliendo

Based on market trends, your best new hire is highly likely to be a musician. We discuss the core creative and soft skills musicians bring to the marketplace; when and why musicians should consider a pivot to business; and how to find a job that will help you actualize a sustainable lifestyle, work-life balance, AND your artistic goals.

Ep. 97: What are NFTs and what do they mean for the world of music, musicians, and fans? with Ari Herstand

Non-fungible tokens (NFTs) are virtual original art, just as bitcoin is virtual currency. Musicians have made millions in recent NFT sales, and unlike most revenue streams, an artist’s NFT sales potential is not necessarily tied to the size of their fan base. What exactly are these collectibles-of-the-future, and why should they matter to musicians and their fans?

Ep. 94: The new portal to Nashville songwriters, with Michael Blanton; Bonus: Coolest. Bachelorette Party. Ever.

Nashville is known for its incredible musical and songwriting talent. But few people have had direct access to working with that talent… until now. Songwriting University now provides a digital portal for anyone worldwide to learn from and work with top songwriters in the industry. Whether you want to create an original song for your wedding, are exploring a career in music, or are looking for a coach/mentor, Songwriting U connects you with the best in the business.

Ep.89: Predicting musical hits with the mathematics of music, with Music Xray’s Mike McCready

Analysis of a song’s mathematical structure has led to technology called Hit Song Science (HSS). This science makes it possible to predict a new song’s hit potential – AND has revolutionized the opportunities available to musicians. We discuss music’s structural components, and how songs’ mathematical relationships can predict commercial potential, level the playing field for musicians, connect musicians and fans, and match music industry professionals with the musicians they need.

Ep. 1: Introduction

This introductory episode explains what the podcast is all about, how it came to be, and host Mindy Peterson’s personal relationship with music.