trends

Ep. 105: What are the top three skills desired by corporate recruiters, and why are they found in musicians? When should musicians consider a day job in the business world? With Christopher Caliendo

Based on market trends, your best new hire is highly likely to be a musician. We discuss the core creative and soft skills musicians bring to the marketplace; when and why musicians should consider a pivot to business; and how to find a job that will help you actualize a sustainable lifestyle, work-life balance, AND your artistic goals.

Ep. 97: What are NFTs and what do they mean for the world of music, musicians, and fans? with Ari Herstand

Non-fungible tokens (NFTs) are virtual original art, just as bitcoin is virtual currency. Musicians have made millions in recent NFT sales, and unlike most revenue streams, an artist’s NFT sales potential is not necessarily tied to the size of their fan base. What exactly are these collectibles-of-the-future, and why should they matter to musicians and their fans?

Ep.89: Predicting musical hits with the mathematics of music, with Music Xray’s Mike McCready

Analysis of a song’s mathematical structure has led to technology called Hit Song Science (HSS). This science makes it possible to predict a new song’s hit potential – AND has revolutionized the opportunities available to musicians. We discuss music’s structural components, and how songs’ mathematical relationships can predict commercial potential, level the playing field for musicians, connect musicians and fans, and match music industry professionals with the musicians they need.