sonic

Ep. 112: How are the sounds of my life shaping my brain, and what does music have to do with it? With Dr. Nina Kraus

To a large extent, we get to choose our sonic experiences. Dr. Kraus’ new book explains what those choices mean for our brain and the interpersonal communication that is so critical to our human experience. Why is music the “jackpot” of the “sound mind,” giving musicians improved sound processing into old age – even if they haven’t played since childhood?

Ep. 107: How is music changing my purchasing habits without my awareness?! With author Pavle Marinkovic

Emotions sell, and music is the sound of emotions. How and why does background music have an especially strong influence on what we buy and how much we’re willing to pay? And why is audio branding a growing, research-backed business trend?