Tag: identity

• Ep. 121: What is sonic branding, and why does it matter? With Jeanna Isham

  

  Music is a powerful tool for creating an emotional connection between consumers and a product or service. In an audio age of ever-decreasing attention spans and fierce competition, a sonic logo can give a marketing strategy the winning edge – and it’s not just for the big brands.

  Business, Podcast: Enhance Life with Music

  Acoustic, audio, brand, branding, corporate, equity, identity, marketing, music Branding, sonic, sound

• Ep. 67: “Why You Like It: The Science and Culture of Musical Taste,” with author Nolan Gasser, PhD

  

  Dr. Nolan Gasser was the chief architect of Pandora’s Music Genome Project, and is author of the 2019 book, Why You Like It: The Science and Culture of Musical Taste. Dr. Gasser discusses his role in the Music Genome Project and the ethical component of its design. He then explains some of the most important factors that influence our individual musical tastes.

  EducationCommunity, Podcast: Enhance Life with Music, ScienceHealth

  author, composer, Culture, documentary, genre, identity, Music Genome Project, Musical Taste, musician, Musicology, Pandora, science, social bonding, technology