Emotions sell, and music is the sound of emotions. How and why does background music have an especially strong influence on what we buy and how much we’re willing to pay? And why is audio branding a growing, research-backed business trend?
Concerns over national budget cuts for the arts in public schools led to Give a Note’s formation by Ryan Murphy, Glee, and 20th Century Fox. Give a Note (GAN) recognizes and boosts music educators utilizing especially innovative strategies to engage students and benefit their communities outside traditional music curriculum. GAN’s initiatives advance programs that attract students not typically enrolled in music classes; make music education applicable to real world settings; and are sustainable and replicable in other school settings.
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