Tag: audio
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Ep. 132: The secret life of… the recording studio engineer; with John Long
What exactly IS a recording studio engineer, and what do they do? We discuss the “golden era” of sound engineering (1955-1975), the dual roles engineers played during this time, how the role has changed in recent decades, and why today’s engineers have a renewed interest in the processes of that era.
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Ep. 121: What is sonic branding, and why does it matter? With Jeanna Isham
Music is a powerful tool for creating an emotional connection between consumers and a product or service. In an audio age of ever-decreasing attention spans and fierce competition, a sonic logo can give a marketing strategy the winning edge – and it’s not just for the big brands.
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Ep. 107: How is music changing my purchasing habits without my awareness?! With author Pavle Marinkovic
Emotions sell, and music is the sound of emotions. How and why does background music have an especially strong influence on what we buy and how much we’re willing to pay? And why is audio branding a growing, research-backed business trend?
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Ep. 90: Glee, Ryan Murphy, and innovation in music education; with Beth Slusher
Concerns over national budget cuts for the arts in public schools led to Give a Note’s formation by Ryan Murphy, Glee, and 20th Century Fox. Give a Note (GAN) recognizes and boosts music educators utilizing especially innovative strategies to engage students and benefit their communities outside traditional music curriculum. GAN’s initiatives advance programs that attract students not typically enrolled in music classes; make music education applicable to real world settings; and are sustainable and replicable in other school settings.