Category: Business
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Ep. 121: What is sonic branding, and why does it matter? With Jeanna Isham
Music is a powerful tool for creating an emotional connection between consumers and a product or service. In an audio age of ever-decreasing attention spans and fierce competition, a sonic logo can give a marketing strategy the winning edge – and it’s not just for the big brands.
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Ep. 107: How is music changing my purchasing habits without my awareness?! With author Pavle Marinkovic
Emotions sell, and music is the sound of emotions. How and why does background music have an especially strong influence on what we buy and how much we’re willing to pay? And why is audio branding a growing, research-backed business trend?
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Ep. 105: What are the top three skills desired by corporate recruiters, and why are they found in musicians? When should musicians consider a day job in the business world? With Christopher Caliendo
Based on market trends, your best new hire is highly likely to be a musician. We discuss the core creative and soft skills musicians bring to the marketplace; when and why musicians should consider a pivot to business; and how to find a job that will help you actualize a sustainable lifestyle, work-life balance, AND…
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Ep. 97: What are NFTs and what do they mean for the world of music, musicians, and fans? with Ari Herstand
Non-fungible tokens (NFTs) are virtual original art, just as bitcoin is virtual currency. Musicians have made millions in recent NFT sales, and unlike most revenue streams, an artist’s NFT sales potential is not necessarily tied to the size of their fan base. What exactly are these collectibles-of-the-future, and why should they matter to musicians and…
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Ep. 94: The new portal to Nashville songwriters, with Michael Blanton; Bonus: Coolest. Bachelorette Party. Ever.
Nashville is known for its incredible musical and songwriting talent. But few people have had direct access to working with that talent… until now. Songwriting University now provides a digital portal for anyone worldwide to learn from and work with top songwriters in the industry. Whether you want to create an original song for your…
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Ep. 80: How do Rihanna and other artists get paid for their concerts or recorded performances? With Songtrust’s Anna Bond
Performing artists are often the ones with the big name and face recognition, like Rihanna; but if someone else wrote the songs they’re singing, they’re not earning publishing royalties from their own performances. So how do these artists get paid for their performances? We discuss performing artists’ various revenue streams, and how they are evolving…